Picstars has raised additional growth funding from existing shareholders investiere, Tamedia, Zurich Cantonal Bank (ZKB) and private investors. investiere contributed CHF 0.6 million to this round. 

Founded in 2004, Picstars supports companies in the hunt for brand ambassadors. The startup draws on its own database comprising verified profiles of known influencers. After conducting a search of influencers, companies can create campaigns on the Picstars portal and monitor the success of dissemination by influencers.

“Since we last financed the company in 2017, Picstars has strongly improved its product under the guidance of its CEO, the successful entrepreneur Mark Sandmeier”, says Romeo Bütler, investiere’s investment manager responsible for the case.

The funds raised will help Picstars to accelerate its growth in the important German market.