The Swiss startup guuru successfully closed its oversubscribed CHF 2.7 million Series A financing round with investiere as lead investor contributing CHF 1.45 million. Among the investors in this round were Swiss Post, Wayra (Telefonica’s open innovation arm), MS Direct Group and Equitypitcher. investiere already participated in guuru’s seed round in 2018.

The Zurich-based startup guuru reshapes how companies offer customer support by leveraging loyal customers. guuru enables each company to build its own community according to its specific needs, and a proprietary matching algorithm chooses which customer is best suited to reply to incoming customer requests.

It will use the funds to accelerate its international expansion and further improve its proprietary matching algorithms. “In addition to developing our home market, we plan to focus on deepening our footprint in Germany and the UK where we benefit from a business development agreement with Wayra UK, Telefónica’s innovation arm” says Tonio Meier, guuru’s co-founder and CEO.

Founded in Switzerland in 2016, guuru’s crowdsourcing platform allows companies to connect to its customers and make their skills available in real time. Companies use the guuru platform to outsource Customer Service, Sales Support and Market Research to its own customers, at significantly lower costs and with positive impact on sales conversion. Clients include Sky, Ifolor, BRACK.CH, bexio, Freitag, geschenkidee, Switzerland Tourism and many others.